I am pleased to send
you the sixth newsletter on the activities of the Centro de
Estudios para el Lujo Sustentable [Center for Studies on
Sustainable Luxury], which mission is to assist luxury companies
in their transition to sustainability, encouraging sustainable
business practices across all areas of the organization and its
supply chain. This means taking a broader picture to ensure that
social and environmental issues are completely integrated into the
In this issue, I would
like to present some conceptual guidelines on the luxury/
entrepreneurship/ sustainability relationship and to make some
comments on the third edition (2013) of the Best Performance in
Sustainable Luxury in Latin America Award.
If you have any questions, please
do not hesitate to contact me.
Miguel Angel Gardetti
Center for Studies on Sustainable Luxury
(54 11) 4702-0242
Edition -2013- of Best Performance in Sustainable Luxury in Latin
Last December the
Center for Studies on Sustainable Luxury began the organization
of the third edition of the Best Performance in Sustainable
Luxury in Latin America Award. The purpose of this Award -organized
by the mentioned Center- is to acknowledge the culture and practice
of sustainable luxury in the private sector to civil society
organizations and mass media professionals. For this reason, a
recognized jury selects the winners strictly based on their merits.
On the occasion of this third edition and to date this jury is made
up of well-known international personalities in the subject area:
María Eugenia Girón
(author of the books “Inside Luxury,” published in 2009 and
“Diccionario sobre Lujo y Responsabilidad” (Dictionary on Luxury and
Accountability) published in 2012. Besides she was the winner of the
Best Spanish Business Woman in 2004 due to her performance in
Carrera y Carrera).
Dana Thomas (author
of The New York Times bestseller: How Luxury Lost Its Luster;
she has also written for the New York Times Magazine, The
New Yorker, Vogue, Harper’s
(Latin America referent in fashion sociology and author of several
books, such as, “Historia de la Moda Argentina” [History of
Argentine Fashion] and “La Muerte de la Moda, el día después” [The
Death of Fashion, the Day After]).
Ana Laura Torres
(who contributed to the creation and development of the Center for
Studies on Sustainable Luxury and the Center for Sustainable Textile
which she has been coordinating since March, 2011).
(CEO and Founder, Redress) She is a regular speaker at
various seminars and has received numerous recognitions for her work,
including being listed by US online magazine Coco Eco as one of
‘2010’s Most Influential Women in Green’ and by UK Vogue as one of
the UK’s ‘Top 30 Inspirational Women’).
Prof. Jem Bendell
(author of the report titled “Deeper Luxury” on luxury brands’
responsibility and prepared for the World Wildlife Fund -WWF (UK)).
(Project Director of Responsible Ecosystems Sourcing Platform
Collaborating Centre on Sustainable Consumption and Production based
in Germany which includes fashion and luxury).
Awards will be given
in these categories:
sustainable luxury clothing and accessory company
sustainable luxury jewelry or watch company
sustainable luxury tourism company (including luxury hotels)
sustainable luxury beauty company
sustainable luxury breakthrough/innovative company
sustainable luxury track record
The best media
professional/journalist in sustainable luxury
sustainable luxury project outside Latin America.
Luxury and Entrepreneurship.
Luxury is becoming
increasingly less exclusive and extravagant so that people can
articulate their deepest values. Sustainable luxury is about going
back to the basics of the old days meaning of luxury, a thought over
purchase, a craft manufacture, and the beauty of materials in the
broadest sense and respect for social and environmental aspects.
This deeper approach implies and will imply a tirelessly search for
knowledge and discovery and, mainly, understanding. This way, the
luxury consumer will be identified as such consumer who has both the
means and motivation to ensure environmental care and to have others
improve his/her life quality.
There are people with
a profound perspective towards environmental and social issues and
who are well motivated to “break” the rules and promote disruptive
solutions to these issues, and most of them are entrepreneurs.
Several authors have documented the relationship between personal
values and sustainability, entrepreneurship and innovation. And, in
practice, this was the perception in the process of the first and
second editions of the Best Performance in Sustainable Luxury in
Latin America Award, which enabled organisers to build sound
relationships with entrepreneurs from the luxury sector, such as,
Diana Verde Nieto (Positive Luxury, UK); Oliver Wayman and Cameron
Saul (BottleTop, UK), Kavita Palmar (The IOU Project, Spain), Erwan
Le Louër (JEM, France), Carry Sommers (Pachacuti, UK), among others.
Most of these projects have developed an inclusive supply chain with
poor and vulnerable Latin American communities and show respect for
their local culture, and, in turn, develop environmentally
sustainable products. These are transformational leaders that
inspire, provide intellectual stimulus and care deeply about people
and the environment. And leadership and inspiration are crucial to
move towards sustainability. In the dialog on “Latin American
Trends and Realities in the Luxury Sector” held on October 31st
2012 between Ms. María Eugenia Girón - director of
Observatorio de Productos Premium at IE Business School (Spain),
and member of the Advisory Board of the Center for Studies on
Sustainable Luxury- and Miguel Angel Gardetti - founder and
director of the Center for Studies on Sustainable Luxury, the latter
said: “From a creativity and entrepreneurship viewpoint, this
region might be considered the birthplace of sustainable luxury.
Both Girón and Gardetti pointed out that the luxury industry “has
a chance to renew itself. And that, to this end, creativity is key,
as well as addressing the current problems, since that is the way to
create and offer value.”
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Centro de Estudios para el Lujo Sustentable
Av. Córdoba 6502 Piso 1° "B"
(C1427BZS) Buenos Aires
(54 11) 4554-9482