February 2013




I am pleased to send you the sixth newsletter on the activities of the Centro de Estudios para el Lujo Sustentable [Center for Studies on Sustainable Luxury], which mission is to assist luxury companies in their transition to sustainability, encouraging sustainable business practices across all areas of the organization and its supply chain. This means taking a broader picture to ensure that social and environmental issues are completely integrated into the decision-making process.

In this issue, I would like to present some conceptual guidelines on the luxury/ entrepreneurship/ sustainability relationship and to make some comments on the third edition (2013) of the Best Performance in Sustainable Luxury in Latin America Award

If you have any questions, please do not hesitate to contact me.

Best regards,

Miguel Angel Gardetti
Center for Studies on Sustainable Luxury

Contact information:
(54 11) 4702-0242

Third Edition -2013- of Best Performance in Sustainable Luxury in Latin America Award.

Last December the Center for Studies on Sustainable Luxury began the organization of the third edition of the Best Performance in Sustainable Luxury in Latin America Award. The purpose of this Award -organized by the mentioned Center- is to acknowledge the culture and practice of sustainable luxury in the private sector to civil society organizations and mass media professionals. For this reason, a recognized jury selects the winners strictly based on their merits. On the occasion of this third edition and to date this jury is made up of well-known international personalities in the subject area:

María Eugenia Girón (author of the books “Inside Luxury,” published in 2009 and “Diccionario sobre Lujo y Responsabilidad” (Dictionary on Luxury and Accountability) published in 2012. Besides she was the winner of the Best Spanish Business Woman in 2004 due to her performance in Carrera y Carrera).

Dana Thomas (author of The New York Times bestseller: How Luxury Lost Its Luster; she has also written for the New York Times Magazine, The New Yorker, Vogue, Harper’s

Susana Saulquin (Latin America referent in fashion sociology and author of several books, such as, “Historia de la Moda Argentina” [History of Argentine Fashion] and “La Muerte de la Moda, el día después” [The Death of Fashion, the Day After]).

Ana Laura Torres (who contributed to the creation and development of the Center for Studies on Sustainable Luxury and the Center for Sustainable Textile which she has been coordinating since March, 2011).

Christina Dean (CEO and Founder, Redress) She is a regular speaker at various seminars and has received numerous recognitions for her work, including being listed by US online magazine Coco Eco as one of ‘2010’s Most Influential Women in Green’ and by UK Vogue as one of the UK’s ‘Top 30 Inspirational Women’).

Prof. Jem Bendell (author of the report titled “Deeper Luxury” on luxury brands’ responsibility and prepared for the World Wildlife Fund -WWF (UK)).

Eduardo Escobedo (Project Director of Responsible Ecosystems Sourcing Platform Collaborating Centre on Sustainable Consumption and Production based in Germany which includes fashion and luxury).


Awards will be given in these categories:

The best sustainable luxury clothing and accessory company

The best sustainable luxury jewelry or watch company

The best sustainable luxury tourism company (including luxury hotels)

The best sustainable luxury beauty company

The best sustainable luxury breakthrough/innovative company

Recognition to sustainable luxury track record

The best media professional/journalist in sustainable luxury

The best sustainable luxury project outside Latin America.




Sustainable Luxury and Entrepreneurship.

Luxury is becoming increasingly less exclusive and extravagant so that people can articulate their deepest values. Sustainable luxury is about going back to the basics of the old days meaning of luxury, a thought over purchase, a craft manufacture, and the beauty of materials in the broadest sense and respect for social and environmental aspects. This deeper approach implies and will imply a tirelessly search for knowledge and discovery and, mainly, understanding. This way, the luxury consumer will be identified as such consumer who has both the means and motivation to ensure environmental care and to have others improve his/her life quality.

There are people with a profound perspective towards environmental and social issues and who are well motivated to “break” the rules and promote disruptive solutions to these issues, and most of them are entrepreneurs. Several authors have documented the relationship between personal values and sustainability, entrepreneurship and innovation. And, in practice, this was the perception in the process of the first and second editions of the Best Performance in Sustainable Luxury in Latin America Award, which enabled organisers to build sound relationships with entrepreneurs from the luxury sector, such as, Diana Verde Nieto (Positive Luxury, UK); Oliver Wayman and Cameron Saul (BottleTop, UK), Kavita Palmar (The IOU Project, Spain), Erwan Le Louër (JEM, France), Carry Sommers (Pachacuti, UK), among others. Most of these projects have developed an inclusive supply chain with poor and vulnerable Latin American communities and show respect for their local culture, and, in turn, develop environmentally sustainable products. These are transformational leaders that inspire, provide intellectual stimulus and care deeply about people and the environment. And leadership and inspiration are crucial to move towards sustainability. In the dialog on “Latin American Trends and Realities in the Luxury Sector” held on October 31st 2012 between Ms. María Eugenia Girón - director of Observatorio de Productos Premium at IE Business School (Spain), and member of the Advisory Board of the Center for Studies on Sustainable Luxury- and Miguel Angel Gardetti - founder and director of the Center for Studies on Sustainable Luxury, the latter said: “From a creativity and entrepreneurship viewpoint, this region might be considered the birthplace of sustainable luxury. Both Girón and Gardetti pointed out that the luxury industry “has a chance to renew itself. And that, to this end, creativity is key, as well as addressing the current problems, since that is the way to create and offer value.”




Centro de Estudios para el Lujo Sustentable Copyright © 2011 All rights reserved. The content of this Newsletter is protected by copyright so it cannot be electronically reproduced or processed, copied and/or disclosed without the prior authorization in writing of the Centro de Estudios para el Lujo Sustentable.


Centro de Estudios para el Lujo Sustentable

Av. Córdoba 6502 Piso 1° "B"

(C1427BZS) Buenos Aires


(54 11) 4554-9482



Third Edition -2013- of Best Performance in Sustainable Luxury in Latin America Award.

Sustanable Luxury and Entrepreneurship.





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