Newsletter

 

November 2012

 

 

 
 

I am pleased to send you the sixth newsletter on the activities of the Centro de Estudios para el Lujo Sustentable [Center for Studies on Sustainable Luxury], which mission is to assist luxury companies in their transition to sustainability, encouraging sustainable business practices across all areas of the organization and its supply chain. This means taking a broader picture to ensure that social and environmental issues are completely integrated into the decision-making process.

In this issue, I think it is the right time to provide comments on the two activities carried out last October 31. The awarding of the second edition (2012) of the Best Performance in Sustainable Luxury in Latin America Award and the “dialog” on Latin American Trends and Realities in the Luxury Sector

If you have any questions, please do not hesitate to contact me.

Best regards,

Miguel Angel Gardetti
Director
Center for Studies on Sustainable Luxury

Contact information:
info@lujosustentable.org
(54 11) 4554-9482
www.lujosustentable.org

Second Edition -2012- of Best Performance in Sustainable Luxury in Latin America Award.

The Centro de Estudios para el Lujo Sustentable [Center for Studies on Sustainable Luxury] along with the Authentic Luxury Network –international network of luxury sector professionals interested in sustainability, - jointly organize the Best Performance in Sustainable Luxury in Latin America Award, which main objective is to recognize luxury sustainability culture and practice in the private sector, to civil society organizations, media professionals and academics/researchers. Therefore, a recognized jury selects the winners strictly based on their merits.

 

The winners of this edition and their relevant category are shown below:

BEST SUSTAINABLE LUXURY CLOTHING AND ACCESSORY COMPANY: THE BOTTLE TOP

BEST SUSTAINABLE LUXURY JEWELRY OR WATCH COMPANY: JEM -Jewellery Ethically Minded

BEST SUSTAINABLE LUXURY ENTREPRENEURSHIP/INNOVATION COMPANY: THE IOU PROJECT 

BEST SUSTAINABLE LUXURY MEDIA PROFESSIONAL/JOURNALIST: DIANA VERDE NIETO

 

The jury was made up of recognized international personalities in the subject area:

Dana Thomas (author of The New York Times bestseller: How Luxury Lost Its Luster; she has also written for the New York Times Magazine, The New Yorker, Vogue, Harper’s Bazaar).

María Eugenia Girón (author of the book “Inside Luxury,” published in 2009 and winner of the Best Spanish Business Woman in 2004 due to her performance in Carrera y Carrera).

Ana Laura Torres (who contributed to the creation and development of the Center for Studies on Sustainable Luxury and the Center for Sustainable Textile which she has been coordinating since March, 2011).

Prof. Jem Bendell (author of the report titled “Deeper Luxury” on luxury brands’ responsibility and prepared for the World Wildlife Fund -WWF (UK)).

Ian Doyle (co-author of “Uplifting the Earth: The ethical performance of luxury jewelry brands,” and panelist in the Sustainable Luxury Forum -2011- on “How Luxury Consumers Perceive Sustainable Development”).

 

Both the award ceremony and the dialog were held in Villa Ocampo (San Isidro, Buenos Aires Province), which was the home of the well-known writer, essayist, translator and intellectual, Victoria Ocampo.

For more information...
 

 

TABLE OF CONTENTS

Dialog on Latin American Trends and Realities in the Luxury Sector.

“Truly sustainable luxury objects are those which –full of sense- are passed from one generation to the next one. For luxury brands, this means to be loyal to well performing, to maintain handcraft traditions and trades. Quality, originality, and creativity are certainly key. But also, sustainable luxury implies respect for both natural resources and people, and represents –for the luxury consumer- the emotional and essential benefit of knowing that this product was conceived in a sustainable manner. That becomes true when traceability –the evaluation of all social and environmental impacts throughout the product life cycle- shows that this product has a goodness history.” With these words María Eugenia Girón -director of Observatorio de Productos Premium del IE Business School (Spain), and member of the Advisory Board of the Center for Study of Sustainable Luxury-, opened the "Dialog on Latin American Trends and Realities in the Luxury Sector."

In turn, Miguel Angel Gardetti –founder and director of the Center for Study of Sustainable Luxury- detailed surveys on luxury generation and consumption in Latin America. “From a creativity and entrepreneurship viewpoint, this region might be considered the birthplace of sustainable luxury. However, consumers still show no concern over what lies behind a product. That is, its traceability. We are dealing with –still- incipient consumers in terms of sustainability.”

Both Girón and Gardetti pointed out that the luxury industry "has a chance to renew itself. And that, to this end, creativity is key, as well as addressing the current problems, since that is the way to create and offer value.” Today, the two main concerns are poverty and the environment. “These are concerns, and we are well aware of them. Those companies that address our current problems will provide us with value, which –in turn- will become an opportunity for them to grow,” said Girón and Gardetti.

Lastly, María Eugenia Girón revealed that “companies grow and develop based on two changes: one that occurs on the consumer side, and the other one, on the technology side. Those projects that help consumers identify product traceability will also be successful, since they will provide better tools to choose. Sustainable innovation is essential.”
 

 

 

TABLE OF CONTENTS

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Centro de Estudios para el Lujo Sustentable

Av. Córdoba 6502 Piso 1° "B"

(C1427BZS) Buenos Aires

Argentina

(54 11) 4554-9482

www.lujosustentable.org

info@lujosustentable.org

 

Content

Second Edition -2012- of Best Performance in Sustainable Luxury in Latin America Award.

Dialog on Latin American Trends and Realities in the Luxury Sector.

 

 

 

 

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