Newsletter

 

November 2011

 

 

 
 

I am pleased to send you the second quarterly newsletter on the activities of the Centro de Estudios para el Lujo Sustentable [Center for Studies on Sustainable Luxury], which mission is to assist luxury companies in their transition to sustainability, encouraging sustainable business practices across all areas of the organization and its supply chain. This means taking a broader picture to ensure that social and environmental issues are completely integrated into the decision-making process.

In this second issue, I would like to take this opportunity to refer to the two activities that took place early this month: the ceremony of the Award for the Best Performance in Sustainable Luxury in Latin America and the Lecture on The State of the Art in Sustainable Luxury. It should be noted that both activities were sponsored by Patio Bullrich, Giovanna de Firenze, PRAMER, Casco Histórico de la Ciudad de Buenos Aires [Historic City Center of Buenos Aires], Bodega del fin del Mundo, and Hotel Moreno Buenos Aires.

If you have any questions, please do not hesitate to contact me.

Best regards,

María Fernanda Tacchini
Operations Coordinator
Center for Studies on Sustainable Luxury

Contact information:
info@lujosustentable.org
(54 11) 4554-9482
www.lujosustentable.org

1. Ceremony of the Award for the Best Performance in Sustainable Luxury in Latin America.

The Centro de Estudios para el Lujo Sustentable along with the Authentic Luxury Network –international network of luxury sector professionals interested in promoting the integration of environmental and social matters to this sector- organized the ceremony of the Award for the Best Performance in Sustainable Luxury in Latin America which main objective is to recognize the sustainability culture and practice in the luxury sector, reaching out the private sector, academics, and researchers.

The jury members for the first edition of this award were well-known international personalities such as Dana Thomas, María Eugenia Girón, Renata Mutis Black, Ana Laura Torres, Jem Bendell, and Eduardo Escobedo.

The 2011 winners were:

The best sustainable luxury clothing and accessory company: Pachacuti (England)
The best sustainable luxury beauty company: AINY (France)
The best sustainable luxury breakthrough/innovative company: La Posta del Águila (Argentina)
The best sustainable luxury tourism company (including hotel industry): Estancia Peuma Hue (Argentina)

For more information...

In turn, the Centro de Estudios para el Lujo Sustentable has honored:

Ian Doyle (England), for the development of the Report “Uplifting the Earth - The ethical performance of luxury jewelry brands.” For more information...

Proyecto Oro Verde (Colombia), for preserving the ancient mining traditions of African-Colombian communities in the Chocó Biogeographic Region. For more information...

 

 

TABLE OF CONTENTS

2. COLLOQUIUM Series of Lectures on “The State of the Art in Sustainable Luxury.”

The Centro de Estudios para el Lujo Sustentable prepared a lecture on “The State of the Art in Sustainable Luxury.” The lecturers were:

Dana Thomas, author of The New York Times bestseller Deluxe: How Luxury Lost Its Luster, who lectured on “Luxury: the importance of keeping the integrity.” During her presentation, she argued that the new luxury model consists of sacrificing beautiful products to beautiful profits, and getting higher prices for lower quality. In her opinion, a new model should consider doing “less, but better.”

María Eugenia Girón, author of “Secretos de lujo” [The Secrets of Luxury,] published in 2009, and with over 15 years of experience holding executive positions in luxury brands lectured on “Responsible consumption and the initiatives of luxury brands.” She reflected on the key success factors of the luxury industry, their “sustainable” future, and the importance of entrepreneurship.

Finally, Prof. Jem Bendell, who authored the report called “Deep Luxury” on luxury brand responsibility and prepared for the WWF (UK). His presentation on “Disruptive Luxury: how the luxury brands of the future are being created today” was based on management concepts such as “creative destruction” to highlight what the future of luxury will bring.

 

 

TABLE OF CONTENTS

 

Centro de Estudios para el Lujo Sustentable Copyright © 2011 All rights reserved. The content of this Newsletter is protected by copyright so it cannot be electronically reproduced or processed, copied and/or disclosed without the prior authorization in writing of the Centro de Estudios para el Lujo Sustentable.

 

Centro de Estudios para el Lujo Sustentable

Av. Córdoba 6502 Piso 1° "B"

(C1427BZS) Buenos Aires

Argentina

(54 11) 4554-9482

www.lujosustentable.org

info@lujosustentable.org

 

Content

Ceremony of the Award for the Best Performance in Sustainable Luxury in Latin America

Lectures on “The State of the Art in Sustainable Luxury.”

 

 

 

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